Jenjum Gadi who was one half of the label KOGA sometime back now has his own label. Not afraid to experiment with materials, this time Jenjum has focussed on ‘Gota Work’. Using it in a way that is very different from the traditional Indianwear, he has given the concept of Gota a breath of fresh air! For example the jacket that is featured here, you will never be able to realize that its surface ornamentation has been done using ‘Gota’ but go close and you’ll see what I’m talking about. His collection ranges from some aggressive modernist gota usage to minimal ethereal forms and usage.
The energy surrounding the coming WIFW A/W – 2012 is almost tangible as designers are racing towards giving finishing touches to their collections […]