Lotto – Life’s Collection
I recently partnered with Lotto Sport to showcase their newly launched LIFE’S Collection that inspires to bring sports to daily life and activities in the form of athleisure and clothes that can be worn for both outdoor physical activities as well as for daily ‘LIFE’ in the city. I did feel that it was a very interesting concept because it encourages people to get out and be active even while doing the most regular things like shopping, or hanging out with friends in the park, etc.
I featured a total of 3 different looks that promote their motto of ‘Taking the sporting mentality and setting it loose in life’
“There’s a sport that’s more popular than football.
And can be more beneficial than going to the gym.
It doesn’t feature in the Olympics.
And doesn’t need medals.
It’s the sport called life.”
Hope you guys enjoy the outfits and images! You can take a look at the LIFE’S Collection HERE.