H&M Studio SS’17 | See-Now, Buy-Now
I’m stoked to get my hands on the incredibly fresh H&M Studio SS’17 Collection BEFORE it was shown in Paris so that I could shoot my favorite look from it, for you! The Paris Fashion Week show has just concluded and you can shop the collection for yourself right this instant only from the Select Citywalk store in New Delhi. This new runway to reality concept has really got me excited because a lot of brands bring in their collections quite late in India, so this is a breath of fresh air – just like my outfit here.
The H&M Studio SS’17 Collection is a playful mix of feminine romance and athletic comfort with the grace of ballet matched by the passion of sports. Functional, flirty pieces and the play of volume create a modern clash. Strong silhouettes meet bold and light messages of love. Find this look and the rest of the collection in-store today! ‘Love’ is the word of the hour!
Dress + ‘Love’ Tee + Shoes: H&M Studio SS’17
Photographs courtesy Prateeq