Frédérique Constant

The family owned watch manufacturer from Geneva, Switzerland – Frédérique Constant has been deeply involved in charity for many years and they have recently announced Oscar®-winning actress and philanthropist Gwyneth Paltrow as their new global Charity Brand Ambassador.

Frédérique Constant | Akanksha Redhu | model shot

The brand new Charity advertising campaign has been shot by famous Tom Munro, directing Gwyneth Paltrow in a positive and joyful expression, promoting and inviting people to support the ‘DonorsChoose’ organization, involved in supporting education for children. Founded in 2000, makes it easy for anyone to help a classroom in need. Over 17,000,000 students—most from low-income communities, and many in disaster-stricken areas—have received books, art supplies, field trips, technology, and other resources that they need to learn.

Frédérique Constant | Akanksha Redhu | bag

The new Delight Automatic Collection by Frédérique Constant supports this charitable cause and with each watch sold $50 are contributed to directly support innovative, impactful and lasting charity organisations around the world, helping women and children in particular. The new Frédérique Constant Delight Collection has been designed with the perfect combination of elegance, form, and slenderness, its irresistible cocktail representing the apex in feminine style. From the wonderfully slim case, to the slender hands, everything about this design underlines the Frédérique Constant philosophy of accessible luxury. It’s almost perfect when you get to indulge in luxury and charity at the same time!

Frédérique Constant | Akanksha Redhu | watch plain long

Frédérique Constant | Akanksha Redhu | campaign cover

Frédérique Constant | Akanksha Redhu | pearls

Frédérique Constant | Akanksha Redhu | both watches

Frédérique Constant | Akanksha Redhu | shoot watch closeup

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I partnered with the brand to write this article but every word is mine

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