Tokyo Fashion Week at WIFW A/W 2012

The excitement about this seasons Wills Lifestyle India Fashion Week has literally caught fire now that we have recieved news about 3 Japanese Labels – ANREALAGE, mintdesigns and suzuki takayuki showcasing their collections in a joint fashion show marking the 60th anniversary celebration project of diplomatic relations between India and Japan.
In addition to the show, products and philosophies of 10 brands representing “10 Faces of
the Tokyo Culture” will be on display at the WIFW.
And a special delegation of over 30 members from Japan will also be present at WIFW to
view Indian designs on the ramp.
This event will hopefully be a unique cultural exchange between the two countries and a rare opportunity for the Indian fashion fraternity to view up-close the fashion finesse of Japan. I personally can’t wait to be a part of it!

Now to the more interesting part – The labels themselves.


ANREALAGE is a combination of words of ”A REAL(daily), UNREAL(unordinary) and AGE(an era)”.
The designer pursues the values in making clothes under the concept of “God is in the details”.
Designer/Kunihiko Morinaga,born in Tokyo,in 1980.Graduated from Waseda University and Vantan Design Academy. In 2003, Launched our own brand ”ANREALAGE” In 2005,Won the Avan-Garde Grand Prix at Gen Art in New York,a contest held in NewYork for new young designers.
In 2006, Presented the first runway collection at the large observation platform in Tokyo Tower with the brand of Keisuke Kanda.In 2011,Opened its flagship store in Harajuku, Tokyo.Won The 29th of Mainichi Fashion Grand Prix for the best new designer and Shiseido incentive award

Here are some outfits from their 2011 Autumn Winter Collection – “LOW”

Here are pics of some more interesting collections by ANREALAGE:

All images courtesy ANREALAGE


Hokuto Katsui and Nao Yagi’s mintdesigns are a respected womenswear label with a store in Shibuya’s celebrated Parco. Beautiful prints and patterning are major elements of this label and they often play around with quirky headgear and lace.

Hokuto Katsui studied at Parsons School of Design in New York and Central Saint Martins College of Art and Design before moving back to Japan and co-founding mintdesigns with Nao Yagi and Yusuke Takeyama in July 2001.
Nao Yagi graduated from Doshisha University in Fine Arts after which she attended Central Saint Martins College of Art and Design.
Takeyama, who has left the company, was a graduate of Bunka Fashion College. After graduation, he worked for various brands in London and Paris.
In 2005, the label won the 7th Moët et Chandon New Designers’ Award.
mintdesigns exports internationally and recently launched a children’s line.

Here are some photographs from their 2011 Autumn Winter Collection – “Fashion Surgery”

Images courtesy mint designs

suzuki takayuki

Since his first collection, designer Takayuki Suzuki’s collections have comprised solely of original non mass-produced pieces. For his 2002 FW collection, the designer continued to showcase his work across the globe whilst expanding his efforts in Japan. Recently, he broadened his creative output by implementing order made clothes and a wedding dress line into his works.

In a word, like one’s regular self, atmosphere is a relaxing life.
Takayuki Suzuki’s name was mentioned frequently during 2008.
Currently, he is in the process of producing a collection for men centering on high quality workwear and based on the concept “passage of time”.
There are different meanings to each concept.
Actually, this is the reason why each line is marked by a different name.

Suzuki Takayuki = collection line
Ikkuna/ Suzuki Takayuki = daily wear specializing in organic material.
Toha = line for special projects and collaborations

The trigger to become a designer was an exhibition I opened with a friend.
Respecter designer is John Moore.
Each collections of Takayuki Suzuki involve concepts of:
Beauty of time.
Decaying beauty.
Beauty of changing.
And the beauty in the process of making…

Here are some photographs of his 2011 Autumn Winter Collection:

All images courtesy suzuki takayuki

After looking at all this, the forms, prints and inspirations, im sure anybody would be extremely excited about this wonderful collaboration with the Japanese designers for WIFW.
A special thanks to and

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